London-based photographer Timo Kerber, internationally renowned for his work in sports and sportswear photography, brought a raw, unpolished football aesthetic to the shoot. The creative direction, titled "Blood, Sweat, and Tears," aimed to shift the visual narrative of the sport toward a grittier, more authentic portrayal—one that embraced grass stains, bruises, and vulnerability. The team created a truly captivating editorial that has the potential to redefine the current visual culture of soccer.

This is purely pro-active and guerrilla project. None of the partners were directly involved (but gave their approval) or gave creative input. It follows the Woern.wtf credo of „If you feel discontent with the status quo, you gotta show your vision of it. Even if it takes some effort“. That’s where the fun begins.